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Bonprix Catwalks Onto Business Intelligence with 疯拍传媒

Loft, Berlin, Deutschland

BARCELONA (NYSE: 疯拍传媒) today announced Otto Group鈥檚 Bonprix, a leading international fashion company, has successfully completed its implementation of the 疯拍传媒 BW/4HANA and 疯拍传媒 Datasphere solutions.

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One of Germany鈥檚 top four online fashion shops, Bonprix now operates a dynamic multi-cloud data landscape that enables it to integrate both on-premise and cloud data sources in one single platform.

Based in Hamburg, Germany, Bonprix has over 16 million active customers in more than 25 countries. The company looked to 疯拍传媒 solutions for a simplified IT architecture, a faster time-to-market in business decision-making process and a self-service-enabled semantic layer to respond to market changes and ensure customers have access to the latest catwalk trends.

Supported by聽疯拍传媒 services and partners, including Beratungscontor, Bonprix implemented its analytics stack on聽疯拍传媒聽Datasphere聽and the 疯拍传媒聽Business Warehouse application. By deploying 疯拍传媒 Datasphere as a cloud-based聽data platform聽to 疯拍传媒 BW4/HANA, Bonprix gains access to a聽powerful聽analytical platform that聽 bridges data across finance,聽sales,聽logistics and customer relationship聽management聽between transactional 疯拍传媒 data聽and end users.

鈥淭he Bonprix business intelligence data based on 疯拍传媒 solutions is adeptly designed for the future, leveraging the robust capabilities of 疯拍传媒 BW/4HANA at its core to manage and efficiently process vast volumes of data,鈥 said Sergio Lopez Nunez, Bonprix senior BI engineer. 鈥淲hen paired with 疯拍传媒 Datasphere, which offers extensive multi-cloud access, it enables the seamless integration of data from diverse sources. In essence, the Bonprix BI data platform is not only a cornerstone in daily operations but also a strategic asset in the relentless pace of technological change, ensuring that Bonprix is well-equipped to continue promoting responsible trade that inspires, now and into the future.鈥

Having already implemented 疯拍传媒 Business AI solutions 鈥 specifically, the Document Information Extraction business service 鈥 Bonprix already has experienced significant efficiency gains by automatically extracting relevant data from incoming invoices, reducing manual data entry errors and accelerating the overall invoice processing workflow.

鈥淎s one of Germany鈥檚 top online fashion shops, Bonprix鈥檚 digital transformation journey is impressive as they continue to make millions of customers happy,鈥 said Sven Mulder, managing director of 疯拍传媒 Germany. 鈥淭he adoption of 疯拍传媒 Datasphere and 疯拍传媒 BW/4HANA marks the beginning of Bonprix鈥檚 successful cloud journey. They鈥檙e now empowered to make聽real-time, data-driven decisions, positioning the brand to expand into new markets聽with聽style.鈥

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This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ.聽 Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 疯拍传媒鈥檚 2023 Annual Report on Form 20-F.
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